Nkhani ya Brand, chinsinsi chachikulu !!!

Mbiri yachitukuko chamtundu

Brand story, top secret!!!

Mbiri yachitukuko cha kampani yathu imatha kuyambira 1995 pomwe tidayamba kupanga macheka awaya a diamondi. Panthawiyo, msika wa macheka wawaya wa diamondi ku China unali wosowa, koma mwamsanga tinalanda malo otsogola m’dziko lonse ndi luso lathu lapamwamba kwambiri.

Panthawiyi, makasitomala ambiri adayamba kufunsa za zinthu zoboola, zomwe zidapangitsa kampani yathu kuzindikira kufunikira kwa msika. Mu 2015, tinaganiza zolowa msika wa kubowola. Ngakhale tidakumana ndi zovuta zaukadaulo pantchito yatsopanoyi, CEO wathu komanso gulu lalikulu laukadaulo adagwira ntchito molimbika usana ndi usiku pa kafukufuku ndi chitukuko. Pambuyo pake, tinadziwika ndi mtundu wodziwika bwino waku Korea, kukhala fakitale yawo yovomerezeka ndikuyendetsa kupita patsogolo kwathu kwaukadaulo.

Komabe, sitinalekere pamenepo. Tidapitilizabe kulembera anthu aluso ndikuwatsogolera magulu kuti aziyesa pamasamba m'migodi yosiyanasiyana, ndikuwongolera zogulitsa zathu mosalekeza. Chiyambireni ku kampaniyi mu 2017, khungu langa lopsa ndi dzuwa likuyimira kudzipereka kwanga komanso kugwira ntchito molimbika. Kuyambira ku zipangizo, tinatengera XGQ25 mkulu-mphamvu aloyi zitsulo. Ngakhale zinali zokwera mtengo, mayesero ambiri adachitidwa kuti atsimikizire kulimba kwa mankhwala. Ndalama zambiri zidayikidwa mu kafukufuku ndi chitukuko, ndipo nthawi zonse tinkalimbikira kuika patsogolo khalidwe, kukana kuchepetsa malipiro ngakhale panthawi zovuta.

Pomaliza, mu 2019, tidapanga zida zobowola bwino zomwe zimakhala zolimba komanso zosavala kuposa zotsogola zapakhomo. Tidayambitsanso zobowola zazikulu zoyambira mainchesi 12 mpaka 34, zotsika mtengo pa theka lokha lamitundu yayikulu. Kupyolera mu kufunafuna mosalekeza za khalidwe, luso, ndi mitengo, takhala tikudziwika mosalekeza pamsika, kupereka mtengo wosayerekezeka kwa makasitomala athu.



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