Indaba yomkhiqizo, imfihlo ephezulu !!!

Umlando wokuthuthukiswa komkhiqizo

Brand story, top secret!!!

Umlando wokuthuthukiswa komkhiqizo wenkampani yethu ungalandelelwa emuva ku-1995 lapho siqala ngokukhiqiza amasaha ocingo lwedayimane. Ngaleso sikhathi, imakethe yamasaha ezintambo zedayimane e-China yayiyindlala, kodwa ngokushesha sathatha isikhundla esiphambili ezweni lonke ngobuchwepheshe bethu bekhwalithi ephezulu.

Ngalesi sikhathi, amakhasimende amaningi aqala ukubuza mayelana nemikhiqizo ye-drill bit, okwenza inkampani yethu yabona isidingo semakethe. Ngo-2015, sanquma ukungena emakethe ye-drill bit. Naphezu kokubhekana nezinselele zobuchwepheshe kulo mkhakha omusha, i-CEO yethu nethimba lezobuchwepheshe eliyinhloko basebenze ngokuzikhandla imini nobusuku ocwaningweni nasekuthuthukisweni. Ekugcineni, sathola ukuqashelwa umkhiqizo owaziwayo waseKorea, saba yimboni yabo egunyaziwe futhi waqhuba intuthuko yethu kwezobuchwepheshe.

Nokho, asigcinanga lapho. Siqhubekile nokuqasha amathalente futhi sahola amaqembu ukuthi enze ukuhlola esizeni ezimayini ezehlukene, siqhubeka sithuthukisa imikhiqizo yethu. Kusukela ngijoyine inkampani ngo-2017, isikhumba sami esishiswe yilanga sibonisa ukuzinikela nokusebenza kanzima kwami. Kusukela ezintweni ezingavuthiwe, samukele i-XGQ25 high-strength alloy steel. Naphezu kwezindleko eziphakeme, ukuhlolwa okuningi kwenziwa ukuze kuqinisekiswe ukuqina komkhiqizo. Iningi lemali engenayo yatshalwa ocwaningweni nasekuthuthukisweni, futhi sasihlale siphikelela ekubekeni phambili ikhwalithi, senqaba ukwehlisa amaholo ngisho nasezikhathini ezinzima.

Ekugcineni, ngo-2019, sakha ngempumelelo ama-drill bits ahlala isikhathi eside futhi angagugi kunemikhiqizo yasekhaya ehamba phambili. Siphinde sethula izinsimbi zokubhoboza ezinobubanzi obukhulu ukusuka kumayintshi angu-12 ukuya kwangu-34, anenani elilinganiselwa kuhhafu kuphela wemikhiqizo eyinhloko. Ngokuphishekela ngokungakhathali ikhwalithi, ukusungula izinto ezintsha, kanye namanani entengo, siye sagqama ngokuqhubekayo emakethe, sinikeza inani elingenakuqhathaniswa kumakhasimende ethu.



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