Creating HFD: Live to have a future
About HFD this brand origin, I believe that many of the leading drilling tools industry have not heard of, like a sudden emergence of which way the gods, suddenly appeared in the public eye, so overwhelmed, so inexplicable. The origin of this name, it is said that the founder of the company when the company was registered could not think of a name, see the company wanted to have integrity, shine and other slogans, is Honest, faith, Diamond, that these words are very consistent with the company's vision, but also very much in line with the heart's expectations, so HFD as the name of the company.
HFD Mining Tools started out as an agent for foreign products, but we always wanted to develop our own products because it was impossible to make the company bigger by acting as an agent for other people's products. In order to build our own brand, HFD started as a diamond rope manufacturer in the early days. Through the introduction of friends, HFD became the agent factory of Korean mining tools brand in China, and sold them to the international market. At that time, many parts of Chinese mining rigs mainly relied on imports. Although there were many domestic mining rig parts, the technology was relatively backward and they could only be sold to coal mine owners.
The company owner's obsession with technology, dreaming of their own can also be developed to compete with the big international brands of drills and impactors, the boss has long passed the impulsive grade, he pressed this emotion to the bottom of his heart, like a wild horse, slowly accumulating strength, after all, the business is the first priority is to survive, rather than rush out of the trenches in the heat of battle, was killed by a moment of cheap bullets, those years, the death of the company is not a lot of this reason. So, the company bought a lot of big names in the impactor and drill for mold development, disassembled countless impactor, began to make the appearance of eight or nine, but the test results to the mine to go poorly, the technicians quickly realized that the ratio of materials and materials on the process, so the experiment countless times, the technical team often stayed in the mines on a half a year, the years were very hard.
At that time, as long as you can get imported goods, as many as you want, do not have to worry about selling. So, every year, someone shouted under the office building, "Here comes the goods", everyone cheered, rushed downstairs and unloaded the goods from the big trucks, just like New Year's Eve.
More importantly, HFD established its own marketing network and team, figured out the mining equipment market, and formed its own style, which settled into its bones and became HFD's genes, and has been inherited until now:
The people in our company are extremely capable of hard work and have an extremely serious attitude, which is far superior to other companies and leaves a very deep impression on our customers.
Mining equipment is an industry with a lot of contingencies, because of different mining conditions, geological differences, and even what kind of drilling rigs to use, and how the wind direction will affect the final result.HFD started as an agent product, the price is much lower than foreign imports, the quality is better than domestic products, which can only be regarded as a second-rate product, so we are in the service to do the ultimate. The service personnel were ready 24 hours a day, and as soon as there was a problem, they went to the mine to solve it, and adjusted the program according to the mine situation.
During that time, driven by the profit hu, there are a lot of domestic drilling tools companies have sprung up, less than half a year, there are hundreds of China, the quality of uneven, vicious competition, put the market Screwed up. A year later, most of these companies that earn a dollar went out of business.
You can't become a big company by being an agent, and if you can't grasp the source of goods, it's the same as having your neck in other people's hands all the time. So the owner of HFD decided to do his own research and development.
Despite the technical challenges in this new field, our CEO and the core technical team worked night and day on R&D, and decided to put all the company's capital and manpower to develop HFD brand drilling tools for mines and water wells. 20 R&D staffs, who work, eat and live in the factory, are working in the high temperature of the machines, like rain, and working night and day. Kitchen, warehouse is on the same floor, more than a dozen beds lined up next to the wall, all the staff, including company leaders, work all night, tired to sleep on the mattress, for several months of day and night to do, engineers do not even know whether it's windy or rainy outside, the technical team is often in the mine is the majority of the year, that a few years of very hard work. at the end of December 2015, the equipment testing was successful, the HFD finally has its own products, the first batch of 5-inch drill bits and hammers model QL 80 series began to be packed and shipped, because if we don't ship them, the company will go bankrupt.
However, we didn't stop there. We continued to recruit talented people and lead our team to conduct field tests at various mining sites to continuously improve our products. My sunburned skin symbolizes my persistence and hard work since I joined the company in 2017. Starting with raw materials, we use XGQ25 high-strength alloy steel. Despite the high cost, we have conducted many tests to ensure the durability of our products. Most of our income is invested in R&D. We always insist on prioritizing quality, and we refuse to lower our wages even in difficult times, so it can be said that we are backed up.
The speed is so fast, also thanks to the boss's discerning eye to recognize heroes, a chance to meet the current company's technical department development manager, who at that time was a graduate of Huazhong University of Science and Technology, was attracted by the HFD boss's ambition and enthusiasm, and at that time, decided to stay, he was appointed as the company's main research and development of large-size drills, which are mainly used in piling and infrastructure applications. His name is Guo Liang. He grew up in a poor family, and during the two years he boarded at Changle No. 1 Middle School, he had to walk two hours every week to go home to fetch sweet potatoes and rice, and without shoes, he walked barefoot.
After entering Huazhong University of Science and Technology, he used the master's degree, stay with the school graduate students, when contacted, he also entered China's highest institution of learning. Since arriving at HFD, greatly improve the level of HFD technology, a series of problems quickly solved. Later, he became the deputy manager of the company, and was the only one who dared the boss to slap the table, and at the 2015 mid-year conference, the boss choked up and said, "We survived."
Now the market competition is fierce, the industry is renewed too quickly, more than once I lamented that when I first hitched a ride on this thief ship of mining equipment, now I want to come down can not come down, if I go to sell fruit, you will also ask me why I go to sell fruit, but if I'm smart, do not embark on the road of mining equipment, maybe the meaning of my life will be greater. If I had gone into hog raising, I might be the king of hog raising at this point.
Pigs are obedient, pigs progress slowly, and communications progress so fast that I'm actually running on exhaustion. But not trying to run forward is bankruptcy, we have nothing to fall back, only to persist until now. At that time, I mistakenly thought that the mining equipment industry was big and good to do, so I went in in a blur. Only later did I realize that communications is the most difficult to do, its products are too standard, for small companies is very cruel. At that time and we are the same stupid on the communications industry, there are thousands of companies, tens of thousands of companies, perhaps they have long recognized their stupidity, so they moved to other industries to succeed. But we can't get out of it, because once we opened up we had no money at all. Quit we have no money whatsoever, how can we live, how can we feed our children? Back out.
If we quit and go back to raising pigs, we don't have money to buy piglets or pig feed, so we have no choice but to stay in the mine.
So we have to go forward in the mining equipment industry.
